A Backlink is a link on a web page that leads to another website.  It is one of the factors most correlated with high search rankings, according to Backlinko.

Various SEO tools, such as Ahrefs, Moz, and Majestic, attempt to rank domains using algorithmic formulas to measure the trustworthiness and authority of a website based on their historical backlink portfolios. They use various factors in determining this metric, such as quality of links, the number of links, the freshness of links and anchor text to determine how likely that domain is to be trusted by Google. Building high domain authority is, over time, one of the most important components of a successful SEO strategy.

Backlinks are a huge factor in not only signaling to Google that you are an authoritative and credible site but also helps to determine your Domain Authority score. According to Backlinko, Backlinks are one of the most influential factors in search ranking. Not only are they important on the back end of your site, but they also signal to individuals on other sites that you are trustworthy. The more authoritative domains mention you, the more likely you will be perceived as a trusted source. Also, the extra links create another “backdoor” for online traffic to direct itself onto your site.

At WorldPressIT, we don’t engage in any type of black hat SEO tactics, or link buying. Black hat SEO consists of buying links, usually of low-quality in order to gain short-term rankings. This practice is strictly against Google guidelines and will hurt a website in the long run.

Instead, we work with our clients to create great shareable content and promote that content to bloggers, journalists, and other influencers in order to gain a mention from other authority sites. This is a white-hat editorial approach that also builds long-term value for your website and brand.

We start with analyzing our clients backlink portfolios to build ongoing relationships with the bloggers and editors of websites that have already linked to our clients. Secondly, we look at your competitor’s backlinks to identify prospective websites that we can build relationships with and promote content to. We engage PR and social media teams to get more brand mentions and distribution, which is the best way to get backlinks for a large organization.