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You can specifically do what it says with the Custom Thank You Pages expansion; set up custom thank you pages per product. The thank you web page, which very few eCommerce websites do, is an extremely efficient location that can be optimized.
The customer will have a fellow feeling about their acquisition and probably a boost of endorphin if you give something outstanding (sensing of ecstasy). As you can see, this is the best time to make full use of that feeling and interest.